| Judul | Advertising and Promotion : An integrated marketing communications perpective / George E. Belch |
| Pengarang | Belch, George E. Michael A. Belch |
| EDISI | 5th ed |
| Penerbitan | North American : International edition, 2001 |
| Deskripsi Fisik | 27 cm |
| ISBN | 0-07-231445-1 |
| Subjek | Advertising Sales promotion communication in marketing |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000001301 | ||
| 005 | 20230417032229 | ||
| 020 | # | # | $a 0-07-231445-1 |
| 035 | # | # | $a 0010-0423000169 |
| 082 | # | # | $a 659.1 |
| 084 | # | # | $a 659.1 BEL a |
| 100 | 0 | # | $a Belch, George E. |
| 245 | 1 | # | $a Advertising and Promotion : $b An integrated marketing communications perpective /$c George E. Belch |
| 250 | # | # | $a 5th ed |
| 260 | # | # | $a North American :$b International edition,$c 2001 |
| 300 | # | # | ; $c 27 cm |
| 600 | # | 4 | $a Advertising |
| 600 | # | 4 | $a communication in marketing |
| 600 | # | 4 | $a Sales promotion |
| 700 | 0 | # | $a Michael A. Belch |
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