00507     2200193   4500001002100000005001500021035002000036245004100056100002000097250001900117300002700136700001300163700001800176260004600194082001100240084001700251020001800268650002700286INLIS00000000000499520260310093656  a0010-03260000431 aMarketing Research /cDavid A. Aaker0 aAaker, David A.  aEighth Edition  axvii, 774 hlm ;c26 cm0 aV. Kumar0 aGeorge S. Day  aNew York :bJohn Wiley & Sons, Inc,c2004  a658.83  a658.83 AAK m  a0-471-23057-X 4aPemasaran - Penelitian