Aaker, David A. text American Wiley International Edition 2004 8th ed 27 cm David A. Aaker Marketing research 658.83 658.83 AAK m 0-471-23057-X 20230417032857 INLIS000000000001303 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)