00477     2200193   4500001002100000005001500021035002000036245004100056100002000097250001100117300001000128700001000138700001500148260005100163082001100214084001700225020001800242650002300260INLIS00000000000130320230417032857  a0010-04230001711 aMarketing Research /cDavid A. Aaker0 aAaker, David A.  a8th ed  a27 cm0 aKumar0 aGeorge Day  aAmerican :bWiley International Edition,c2004  a658.83  a658.83 AAK m  a0-471-23057-X 4aMarketing research