An integrated marketing communications perpective Belch, George E. text North American International edition 2001 5th ed 27 cm George E. Belch Advertising Sales promotion communication in marketing 659.1 659.1 BEL a 0-07-231445-1 20230417032229 INLIS000000000001301 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)