na INLIS000000000001301 20230417032229 0010-0423000169 Advertising and Promotion : An integrated marketing communications perpective / George E. Belch Belch, George E. 5th ed 27 cm Michael A. Belch North American : International edition, 2001 659.1 659.1 BEL a 0-07-231445-1 Advertising Sales promotion communication in marketing