00589     2200205   4500001002100000005001500021035002000036245010200056100002100158250001100179300001000190700002100200260005100221082001000272084001600282020001800298600001600316600002000332600003100352INLIS00000000000130120230417032229  a0010-04230001691 aAdvertising and Promotion :bAn integrated marketing communications perpective /cGeorge E. Belch0 aBelch, George E.  a5th ed  c27 cm0 aMichael A. Belch  aNorth American :bInternational edition,c2001  a659.1  a659.1 BEL a  a0-07-231445-1 4aAdvertising 4aSales promotion 4acommunication in marketing